Strategic storytelling that elevates brands, voices, and movements.

Your story holds power. Let’s tell it right.

Hi, I’m Dani.

A strategic storyteller, poet, and narrative architect.

I believe the best stories live in the gaps—the space where ideas need structure, voices need clarity, and vision needs a roadmap.

I’ve worked with Fortune 500 companies, nonprofits, high-growth startups, and visionary entrepreneurs, helping them bridge those gaps. I specialize in ghostwriting, brand storytelling, and content strategy, partnering with founders, creatives, and mission-driven brands to uncover narratives that connect, convert, and create lasting influence.

Stories that inspire. Strategies that deliver. Structure that sustains.

Great stories don’t just inform or entertain—they shape how we remember, connect, and move forward. The ones that last are built with strategy, structure, and intention.

Too often, storytelling feels scattered. Whether it’s a brand struggling with messaging, a founder overwhelmed by content, or a creative searching for clarity, the challenge isn’t a lack of ideas—it’s knowing how to shape them into something lasting and meaningful.

That’s where I come in. I help thought leaders, creatives, and purpose-focused businesses bring cohesion to their stories—refining raw ideas into narratives that align, resonate, and sustain impact.

Venn diagram illustrating the intersection of Strategy, Structure, and Storytelling in The Unscripted Writer’s approach. The overlapping center highlights the integration of all three elements in effective content creation and brand storytelling.

Your best potential can often be found in the gaps.

Strategy — the "why" behind your story.

Your story starts here—defining your purpose, audience, and message with precision. Your brand’s strategy is more than just a foundation—it’s the blueprint that ensures every piece of content aligns with your mission, speaks to the right audience, and drives meaningful action. Whether you’re an entrepreneur, nonprofit, or thought leader, strategic storytelling transforms how your message is heard and remembered.

A strong content strategy is essential for brands, consultants, and mission-driven organizations ready to refine their messaging and maximize their impact.

  • Define your brand’s voice, tone, and messaging pillars.

  • Establish SEO-driven content themes that keep your storytelling consistent and impactful.

  • Pinpoint what makes your story unique in a crowded industry.

  • Understand your ideal audience’s motivations and how to connect with them effectively.

  • Create a clear, strategic path that nurtures engagement and long-term connection.

Structure  — the "how" that shapes your story.

A great story is only as powerful as its execution. Without the right systems, even the best messaging can get lost in inefficiency. I design content workflows that simplify your creative process, eliminate bottlenecks, and ensure your message reaches the right people—consistently and effortlessly.

Ideal for teams, businesses, and creatives looking to streamline their content process, improve efficiency, and stay ahead without content overwhelm.

  • Plan and organize your storytelling strategy with clarity and ease.

  • Develop seamless content systems that support creativity without chaos.

  • Ensure your digital tools work for you, not against you.

  • Identify gaps, optimize existing content, and strengthen messaging for better engagement.

  • Transition materials smoothly to new platforms while maintaining brand integrity.

Storytelling — the "what" that brings your message to life.

Words hold power when they reflect truth, purpose, and strategy. I craft compelling narratives that aren’t just heard—but felt. Whether you need ghostwriting, brand storytelling, or audience-centered messaging, I help translate your vision into a voice that resonates.

Perfect for businesses, nonprofits, and creatives looking to inspire action, strengthen their voice, and build a lasting storytelling legacy.

  • Establish your authority through SEO-driven blogs, keynote speeches, and expert content series.

  • Craft content that speaks directly to the people who need to hear it most.

  • Develop compelling, high-impact messaging for nonprofit storytelling and mission-driven campaigns.

  • Ensure leadership, team culture, and brand storytelling are aligned for consistency.

  • Ghostwriting and copyediting for books, speeches, articles, and branded content that drives engagement.

Every narrative is distinct, and so are your needs

Hire the Storyteller

Bring your vision to life through commissioned storytelling. Whether it’s a devotional, spoken word piece, creative brief, or marketing content, I craft custom narratives tailored to your goals.

Devotionals & Reflections: Create faith-inspired resources that guide and uplift.
Spoken Word & Poetry: Deliver poetic and powerful storytelling tailored to your audience or event.
Content Creation: Write blogs, email series, creative briefs, and more with a uniquely personal touch.
Reading Guides & Educational Tools: Develop guides to accompany workshops, book studies, or group reflections.

Example: Living Undivided: A Devotional for Racial Healing & Justice

Contract the Strategist

Bring clarity and structure to your communications and content strategy. Whether it’s building workflows, your CMS, or a messaging framework, I design systems and strategies that connect your purpose to your goals.

Content Strategy & Planning: Build detailed editorial calendars and content pillars to guide your storytelling.
Frameworks & Roadmaps: Simplify processes to maximize creativity without compromising structure.
Content Audits & Migration: Evaluate opportunities for growth and transition seamlessly to new systems.

The Unscripted Approach is included when partnering for strategic content services.

Build your strategy—book a free chat today and discover my process

Explore the Artist

Step into the unscripted journey with my personal storytelling creations. From devotionals to poetry and guided journals, explore resources created to inspire, heal, and connect.

Substack: Read and subscribe to my reflections, poetry, and thought-provoking narratives.
Devotionals & Guided Journals: Purchase resources designed to inspire reflection and personal growth.
Poetry Collections: Experience the power of storytelling through lyrical and spoken word pieces.
Storytelling Art: Explore books of essays, story-driven art, and other creative works.

Example: A Prayer for My Hopelessness: A Poetic Reflection on Resilience and Hope

Stories I’ve Uncovered

Case studies: real strategy, real impact

Because the right story can change everything

  • UNDIVIDED case study image featuring a collaborative community-focused initiative on racial equity and storytelling-driven impact.

    Mission-based nonprofit

    Helping a nonprofit find its unified voice through clear strategy and compelling content.

    Read more

  • Her Legacy Media case study image showcasing brand storytelling, strategy, and content development for entrepreneur Tonya Rapley’s transition into government contracting.

    Entrepreneur and influencer

    Connecting financial literacy, wellness, and government contracting audiences.

    Read more

  • J.R. Thomas Landscaping case study image highlighting a family-owned business’s transformation through strategic storytelling, branding, and digital marketing.

    Service-based small business

    Cultivating growth through connection with brand communications and internal structure.

    Read more

Trusted by founders, nonprofits and small businesses

  • "Dani changed the way we communicate inside our team and with our clients. She knows how to take ideas and make them applicable, and she helped us see how our content could tell a bigger story. The systems she built for us still make a difference today."

    Kyle B., J.R. Thomas Landscaping

  • "As a solopreneur juggling so much, I needed help making sense of everything. Dani stepped in and brought the structure I didn’t even realize I was missing. If you need someone who truly understands the power of storytelling and strategy, Dani is the one."

    Tonya R., Her Legacy Media

  • "From the first consultation, it was clear that Dani’s approach was different. Thoughtful, tailored, and incredibly effective. She has a way of seeing the big picture while honing in on the details that truly matter. We've seen results thanks to her insights."

    Natalie L., UNDIVIDED

Why choose The Unscripted Writer?

  • With a holistic approach to storytelling and strategy, I uncover the heart of your vision and bring it to life with precision.

  • Every project is unique. I take the time to understand your goals and needs through in-depth consultation. I create flexible, adaptable plans that align with your story and your purpose.

  • I focus on making complex ideas simple and actionable, giving you the clarity you need to move forward confidently.

  • We’ll adapt and refine your strategy as new opportunities arise, ensuring your story stays fresh and relevant. I provide ongoing support, evaluation, and refinement.

  • Every project is unique, so pricing is tailored based on scope and complexity. Book your free call to discuss what works best for you.

  • Whether refining your brand voice or structuring workflows, my focus is on creating meaningful, measurable impact.

Go ahead and schedule your free 30-minute chat.

Let’s talk about your vision, your story, and where you might need support.